Friday 10th October,2008

The emergence of ceramic hair straighteners in recent years has revolutionised the beauty industry. The ladies are looking as lusciously gorgeous as ever and the lads are loving it! But is the emergence of what has become the number 1 styling tool a fad which will pass or is it here to stay?

I think the main point is that fact that the ceramic hair straighteners have spoilt this generation of females, so that they will never be able to return to traditional ways of styling their hair. The ceramic straighteners have really taken hair beauty to the next level. Ladies now have the tools to truly look their best on a daily basis and to create that much sort after salon look whilst at home.

It seems that craving for the hair straightener has in fact reached unprecedented demand in recent years with the emergence of the hair straightener vending machine by Beautiful Vending which offers ladies the facility to use hair straighteners whilst in bars, clubs, shopping centres and health clubs. It seems that the modern woman never feels safe when far away from a pair of straighteners.

But what if straight hair suddenly becomes unfashionable and a trend like luscious curls or waves takes over? Well Ben Collins founder of HG Hair doesn’t seem to think that this will effect the demand for the ceramic hair straightener, ‘our straighteners are designed to enable the individual to express themselves through the creative style of their hair . For example, it’s just as easy to create curls or flicks with our straighteners as it is to create a silky straightener than straight style. The modern women requires versatility in terms of style and often likes to create styles to suit her mood. Our hair straighteners enable our customers to do this'. It’s due to this versatility that Ben Collins believes that straighteners are here to stay.

Few would argue against this. It seems that the revolution in hair styling will carry on for the foreseeable future. Ben Collins commented, 'you can expect the product to evolve as new technologies are discovered and utilised'. However, he believes that the fundamental principle of the hair styler will remain.

The great news is that despite that fact that ceramic straighteners were very expensive when they first came on to the market, premium luxury brands such as HG-Hair, who offer a unique luxurious shopping experience which includes gift style boutique wrapping of all hair straighteners, are now offering top quality ceramic straighteners for just £59.99. This is amazing value when you think of the boutique shopping experience results that you get and the performance that you can expect. Look out for offers such as free shipping. You can sign up to the HG-hair newsletter by visiting www. hg-hair.co.uk. The newsletter will bring you all the latest news on the beauty industry and will also include product offers and voucher codes.